vroboWhatsApp error 131049: Meta held back a marketing message
Meta limits how many marketing messages each person receives from all businesses combined. When a customer has had enough recently, your message isn't delivered and you see 131049. It isn't a ban and you aren't charged for it.
Install on ShopifyWhat's going on
WhatsApp wants marketing messages to feel welcome. If a person has recently received many marketing messages, or tends not to read them, Meta may skip yours for a while.
Utility and authentication messages, like order confirmations and codes, aren't affected by this limit.
How to reduce it
- Send to segments that recently bought or replied
- Space campaigns a few days apart
- Make the offer specific and useful
- Avoid retrying the same message right away
- Keep order updates as utility templates
- Watch read rates per segment
Questions, answered.
Should I resend to customers who got 131049?
Not immediately. Try again in a later campaign, ideally with a more relevant offer.
Will it hurt my number's quality rating?
No. It reflects the customer's recent inbox, not a complaint about you.
Keep reading
WhatsApp campaigns
Send WhatsApp campaigns to Shopify customer segments from your own number. Track reads, clicks and orders per campaign, and pay Meta directly with no markup.
Error 131047
Error 131047 means more than 24 hours passed since the customer's last message, so a free-form reply can't be sent. Here's why it happens and how to fix it with a template.
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