Glossary

Glossary for online sellers

The words that come up when you run COD orders, couriers and WhatsApp Business, explained in a sentence or two.

COD, RTO and waybills
WhatsApp Business API terms
Template categories
AI and MCP

Terms

TermMeaning
CODCash on delivery: the customer pays the courier when the parcel arrives.
RTOReturn to origin: a parcel that goes back to the seller after a failed or refused delivery.
Waybill (AWB)The shipping label and tracking number a courier issues for a parcel.
Fake updateA courier status, like refused or unreachable, that the customer says didn't happen.
WhatsApp Business APIMeta's platform for businesses to message customers at scale through software like Vrobo.
TemplateA pre-approved message format required to start a WhatsApp conversation.
Utility templateA template about something the customer already did, like an order or shipment.
Marketing templateA template that promotes products, offers or announcements.
24-hour windowThe period after a customer's last message when you can reply freely.
CoexistenceUsing one number on both the WhatsApp Business app and the API.
IVRInteractive voice response: an automated call where the customer answers with keypresses.
FlowAn automation in Vrobo made of triggers, messages, conditions and actions.
MCPModel Context Protocol: the open standard AI assistants use to work with apps like Vrobo.
UpsellOffering an extra product to a customer who is already buying.

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