Abandoned cart templates

WhatsApp templates that bring carts back

Three messages that work as a sequence: a friendly reminder, a nudge, and an offer for customers who still haven't bought. These are marketing templates.

Marketing category
Button back to the customer's checkout
Reminder, nudge and offer versions
Egyptian Arabic and English

Templates

First reminder, 1 hour (English)
Hi {{1}}, you left {{2}} in your cart. It's saved for you whenever you're ready.Complete my order
First reminder, 1 hour (Egyptian Arabic)
أهلاً {{1}} 👋 سبت {{2}} في السلة. لسه محجوزلك وقت ما تحب تكمّل.كمّل طلبي
Low stock nudge (Egyptian Arabic)
{{1}}، الـ {{2}} اللي اخترته فاضل منه كمية قليلة. تحب تكمّل قبل ما يخلص؟كمّل دلوقتي

Only use when stock really is low.

Offer, 24 hours (English)
Still thinking it over, {{1}}? Use code {{2}} for {{3}} off your cart today.Use my discount

Keep the discount for this second step.

Tips

  • Show the product name, not just 'your items'
  • One button straight to checkout
  • Stop the sequence once they order
  • Keep honest scarcity claims only
  • Test timing: 30 minutes vs 1 hour
  • Respect customers who opt out

Questions, answered.

Why marketing and not utility?

Meta treats cart reminders as promotional because no purchase has been made yet.

How many reminders should I send?

Two is a good default: a reminder and an offer. More can annoy customers.

Keep reading

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