WhatsApp templates that bring carts back
Three messages that work as a sequence: a friendly reminder, a nudge, and an offer for customers who still haven't bought. These are marketing templates.
Templates
Only use when stock really is low.
Keep the discount for this second step.
Tips
- Show the product name, not just 'your items'
- One button straight to checkout
- Stop the sequence once they order
- Keep honest scarcity claims only
- Test timing: 30 minutes vs 1 hour
- Respect customers who opt out
Questions, answered.
Why marketing and not utility?
Meta treats cart reminders as promotional because no purchase has been made yet.
How many reminders should I send?
Two is a good default: a reminder and an offer. More can annoy customers.
Keep reading
Cart recovery
Win back abandoned checkouts with WhatsApp reminders that show the customer's items and a link straight back to checkout, plus an optional discount follow-up.
Error 131049
Error 131049 means Meta chose not to deliver a marketing message to keep the user's experience healthy. Learn why it happens and how to get more campaign messages delivered.
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